Best Way to Use Bulk SMS and Mass Texting
This is a small but important guide to Bulk SMS and Mass Texting as your e-mails are always ignored by people or it goes to spam.
Email open rates are sitting around 20 percent. If you have any urgent message, a flash sale, or a payment reminder, email is the worst case scenario in Nepal, as the maximum population doesn’t open email on a daily basis.
You need to connect directly to your audience. That is exactly why smart and profit earning businesses rely on bulk SMS and mass texting for good delivery and positive response.
So, what is the difference?
People use the terms “Bulk SMS” and “Mass Texting” interchangeably. Both refer to the exact same process. You use a web based dashboard to send a single text message to thousands of phone numbers at the exact same time.
Unlike any group chat, every person receives text as a private and individual message. SMS delivers directly to the recipient's inbox without intervention and they can read it immediately or look back to it later.
Why Do Most Texting Campaigns Fail ?
Many businesses buy a list of numbers, write a generic message starting with "Dear Customer", and hit send. Then they wonder why nobody buys their product.
Standard text blasts look like spam. To get people to read your message, you need to make it personal.
Mass texting platforms like TingTing Text allow you to upload a simple spreadsheet containing your customers data. The software then automatically inserts specific details into every single text template.
What you can automatically personalize is;
- The recipient's first name for build instant trust
- Specific sending times or event dates
- Exact billing amounts for any invoice
- Vehicle numbers for renewal alert
When any customer sees their own name and exact payment amount, they pay more attention.
How are you charged for Bulk SMS then ?
If you really want to run a profitable bulk SMS campaign, you have to understand how exactly telecom networks charge for messages. It all comes down to encoding of characters.
When you write a text message entirely in standard English characters, you get 150 characters per credit.
And if your message contains Nepali Devanagari script or special symbols like “$,&,!,@”, the network uses Unicode encoding. This drops your limit down to 70 characters per credit.
There is the trap many businesses fall into and no one questions it. If you write an English message but include a single Nepali character at the end, the entire text is encoded as Unicode which becomes unprofitable for you. The 70 character limit immediately applies to the whole combined message. So, keeping your languages separate and sending messages wisely is the easiest way to cut your campaign costs in half.
How to Launch a Campaign Without an IT Team?
You do not need to hire a developer to send mass texts. Bulk SMS platforms like TingTing Text provide a complete self service environment.
The setup process is straightforward and easy also;
- Name your campaign and select your registered sender ID
- Upload your contacts using a standard CSV or Excel file
- Draft your text and watch real-time credit estimator update as you type
- Schedule the broadcast for a future date or launch it immediately
And once a campaign is live, you can monitor the exact delivery outcome for every single contact you have. The analytics dashboard shows exactly who received the message and whose phone was unreachable.
Mass texting is not about blasting noise at a list of numbers. It’s about delivering “highly relevant” information directly to the people who need it. When you personalize your copy and manage your character counts, SMS becomes one of the highest converting channels you can use per out data and conversion analysis.