Why Your Business Needs to Swap Text Forms for Automated Call Surveys and Voice Feedback

Every business tells that they want to hear from their customers to grow their business and solve the problem. Likewise most companies who collect that data mix some unrelated and inaccurate data due to their target and pressure.

Getting people to fill out a survey form is a bit outdated because people rarely tend to not be lazy. You send out a link. You may hope they open it. And you further expect them to fill out the whole form. More than 60% of people tend to drop mid way and that's a truth.

Many people feel like a boring task, and the response rates are usually terrible. The data you get will often be flat and thus lacks any real values.

To know what your customer is actually thinking, you also need to make it incredibly easy for them to tell you exactly what they feel about your product. That is the reason why smart organizations are nowadays abandoning their old static text forms. They are adopting voice feedback software and automated call surveys instead of traditional methods of collecting data because it helps in getting more accurate data.

Market Research and Voice of the Customer (VoC)

When you run large scale market research manually reading through thousands of text responses takes weeks. There are many modern voice platforms that automatically transcribe the audio. Advanced systems like TingTing Forms can even read the sentiment behind the words which customers write. You can get the experience of a personal interview which feels authentic and natural with the speed of a digital database giving all the answers with milliseconds of latency.

So why use the Automated Call Surveys then?

Automated call surveys have currently changed the entire feedback process and system. So, now we don’t wait for customers to check their inbox, an AI powered system reaches out directly or catches them right after an interaction and this actually helps businesses to gain honest and good feedback.

Outbound call platform dials a list of saved contacts automatically. And a pre-recorded message asks the questions and the respondent answers using their voice.

Inbound routing comes in help after a customer finishes a support call, as they are mainly transferred to a short survey while the experience is still fresh in their mind.

The biggest advantage of this system is the response method. You no longer have to force people to press the number on their screen. A new technology using AI called voice survey, lets them talk naturally like a human does.

Benefits of Voice Survey includes;

Switching from text to speech or audio brings a few clear advantages to the business workflow for any client support organization.

1. Real Emotion and context is expressed

A text box only, cannot communicate frustration, hesitation, or genuine excitement which are the human emotions. But spoken audio carries tone, cadence, and emphasis which directly comes when people communicate. So when we hear a customer explaining any issue in their own voice, it alerts your team the exact emotional context needed to fix problems fast and it comes from understanding the customers.

2. Higher Completion Rates are accomplished

People usually like to talk and that’s human nature, but people hate to type on mobile screens nowadays in the age of voice messages. Speaking an answer is easy and takes less time, making the process effortless. So by lowering the effort to reply, your response rate naturally increases.

3. No Manual Review Required afterwards

People get scared with data collection, as they don’t know what to do afterwards. Advanced systems like TingTing Forms which automatically transcribes audio files with the help of AI and logs data instantly in the system, as a result you will get interactive conversation with milliseconds of response.

Build better campaigns with TingTing forms

If you are ready to collect data that actually reflects something, TingTing Forms gives you the actual tools to do the survey the right way.

Hence, TingTing Forms was made by setting up an automated call survey as simple as building a basic web form. You do not need a whole team of developers or great minds. You can just deploy conversational text for phone campaigns that feels natural to your audience, and can help in capturing the spoken answers clearly while reviewing the data on a clean dashboard without any intervention in milliseconds.

You can stop guessing what your customers mean when they fill out a text box. Let them speak directly with you.

Collect real time voice or text feedback effortlessly with TingTing.